Alidade is the AI platform for intelligence on the messaging landscape
Alidade helps teams understand what other organizations are saying & doing online
Coming Soon
Analyze
Alidade delivers in-depth analytics on messaging and marketing from other companies
Strategize
Alidade provides tailored guidance to shape your strategy and highlight white space opportunities
Measure
Alidade evaluates campaign performance and impact to tell you what’s working and who’s leading
Monitor
Alidade keeps you up-to-date on key issues, competitor activities, and industry trends
Alidade is built on the most comprehensive library of digital messaging from top companies and executives
Alidade organizes and analyzes all content from corporate, executive, product, and public affairs channels
Alidade understands, quantifies, and compares brand positioning, product marketing, and advocacy campaigns
Alidade is a unified platform for messaging strategy, measurement, and monitoring
Benchmark your messaging impact
Alidade uses social engagement data to:
- Compare performance to peers & competitors
- Track reactions to messages & resources
- Demonstrate the ROI of new positioning & tactics
- Optimize your presence across digital channels
- Validate best practices and strategy decisions
Monitor the messaging landscape
Alidade creates easy-to-read newsletters customized to your priorities, including:
- Alerts for activity from companies you select
- Data on top-performing content and campaigns
- Insights on industry & marketing trends
- Flags for new organizations discussing key issues
Strategic guidance, not just metrics
Chat directly with Alidade using everyday language to:
- Receive feedback on strategy ideas & draft docs
- Get recommendations on tactical improvements
- View suggestions on white space opportunities
- Directly access content via hyperlinks to posts
- Get quick answers and dig deeper on insights
Alidade streamlines and modernizes messaging research
Brand Strategy
- Compare positioning, voice, and visual style
- Assess competitor activity across channels
Product Marketing
- Identify unique value props and use cases
- Evaluate customer segments and journeys
Public Affairs
- Uncover peer commitments and initiatives
- Track messaging from allies and critics
Corporate Comms
- Study best practices for announcements
- Benchmark executive thought leadership